--- title: Commerce Famous | Shopware Community Hub description: >- Commerce Famous is a bi-weekly podcast by Shopware that highlights inspiring careers and innovation in ecommerce. canonical_url: 'https://hub.shopware.com/resources/podcasts/commerce-famous' page: 2 --- # Commerce Famous, Page 2 Commerce Famous is a bi-weekly podcast by Shopware that highlights inspiring careers and innovation in ecommerce. [Official website](https://commerce-famous.simplecast.com) ## Episodes ### [017 | Niraj Aswani | NLP and ecommerce: crafting better online shopping with AI](https://www.shopware.com/en/commerce-famous-podcast/) 20.02.2024 • 00:31:24 Today, Ben welcomes Klevu's CTO and Co-Founder Niraj Aswani. The two dive deeper into Niraj's journey from a strong academic foundation in natural language processing to confronting real-world challenges in ecommerce search functionality. They examine how Niraj's expertise has been instrumental in Klevu's development of advanced search technologies, making online shopping more intuitive and efficient for users. The conversation also covers the broader implications of integrating AI and machine learning into ecommerce platforms, focusing on how these innovations are transforming customer experiences, improving search accuracy, and influencing the future direction of the retail industry. Enjoy! Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/ ### [016 | Mark Friedman | The journey of the mid-market merchant](https://www.shopware.com/en/commerce-famous-podcast/) 06.02.2024 • 00:32:21 "Breaking Up Is Hard to Do: The Journey of the Mid-Market Merchant" is the title of a ground-breaking report that Mark Friedman, today's podcast guest, has just co-authored with Rick Watson. (Free download: www.shopware.com/mid-market) Mark joins Ben to talk about his findings as well as discuss how his long career in the retail industry has shaped his views on the mid-market. Mark is a seasoned professional in the retail industry with a history of leading companies through periods of transformation. Having previously worked at Brooks Brothers, Mark was invited by the same CEO to join Warnaco, a once-bankrupt company now thriving with a $2 billion wholesale business. At Warnaco, he managed an extensive portfolio that included legacy brands and licenses for high-profile names like Calvin Klein underwear, Calvin Klein Jeans, and Speedo North America. While the company primarily operated through wholesale channels, selling to other retailers, Mark's domain also included nurturing a small but growing digital presence for these popular brands, positioning him as an innovator in the digital retail space. ### [Recast | Jim Lofgren | Nosto's CEO on crucial shifts in ecommerce](https://www.shopware.com/en/commerce-famous-podcast/) 23.01.2024 • 00:26:53 Welcome to a special re-release episode of Commerce Famous, where today we revisit a thought-provoking conversation with Jim Lofgren, CEO of Nosto. Host Ben Marks delves into Jim's unexpected journey from aspiring banker to influential figure in the ecommerce world. Jim shares his passion for the industry, recounting his early forays into online selling and his deep interest in customer experience. The discussion turns to the impact of AI on ecommerce, with Jim shedding light on the potential of generative AI for personalized customer interactions and the nuances of maintaining authentic brand experiences. Join us as we explore the evolving landscape of ecommerce and the quest for meaningful, individualized customer engagement. Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/ ### [015 | Stefan Hamann | The ecommerce evolution and AI's future role](https://www.shopware.com/en/commerce-famous-podcast/) 09.01.2024 • 00:47:06 Join us on the latest episode of Commerce Famous as our host, Ben Marks, dives into an insightful conversation with Stefan Hamann, the visionary co-founder and CEO of Shopware. It's not just a chat about e-commerce trends - it's a deep dive into the future of shopping experiences, the evolution of AI in e-commerce, and a behind-the-scenes look at one of the industry’s leading platforms. Here's what you'll gain from tuning in: **The Spatial Commerce Revolution**: Discover how Shopware is breaking the mold with 3D experiences that could redefine how we interact with products online. **AI: Beyond the Hype**: Learn how integrating AI strategically can revolutionize business processes and the customer experience. **Orchestration vs. Microservices**: Get Stefan’s take on the tech architecture businesses should consider to manage complexity efficiently. Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/ ### [Recast | Tink Taylor | How dotdigital revolutionized digital marketing](https://www.shopware.com/en/commerce-famous-podcast/) 02.01.2024 • 00:38:41 We'll be back with a brand new episode next week. In the meantime, please enjoy this recast of Commerce Famous episode 2 with Tink Taylor, the man who changed online marketing for good! Tink Taylor is the Founder & President of the dotDigital Group PLC (dotdigital). Tink has over 20 years of experience in the field of digital communications and has introduced digital marketing to companies large & small. Tink has been pivotal in the development of digital marketing since its outset in both the UK and the USA and is generally considered to be an absolute legend in the industry. Tink first launched dotdigital in the US in 2012 and later took dotmailer to APAC in 2015. He constantly strives to help individual organizations, and the industry as a whole, to develop & progress, acting as a serial tech advisor and investor outside of dotdigital. Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/ ### [Recast | Roy Rubin | It all started with Magento](https://www.shopware.com/en/commerce-famous-podcast/) 26.12.2023 • 00:40:39 Happy Holidays! We are taking a little break from releasing new episodes. Instead, please enjoy this recast of the very first Commerce Famous episode! Ecommerce legend Roy Rubin, co-founder and angel investor at R-Squared Ventures, is the guest of honor on our inaugural Commerce Famous episode. Roy, co-founder and former CEO of Magento, and host Ben Marks discuss the origins of the open source model, Roy’s long career in ecommerce, the major shifting points in the industry, the rapidly expanding development of AI in ecommerce, and whether or not Roy is already investing in AI projects. Roy also explains his somewhat heterodox point of view on the headless ecommerce model. Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/ ### [014 | Krish Iyer | What 22 years in ecommerce logistics have taught me](https://www.shopware.com/en/commerce-famous-podcast/) 12.12.2023 • 00:33:02 Krish is the Vice President of Strategic Partners and Industry Relations for Auctane, which includes ShipStation, ShippingEasy, ShipEngine and Stamps.com. A respected expert in ecommerce, particularly shipping, Krish is often quoted in publications such as The Wall Street Journal, Business Insider and the New York Times. An industry leader with over 20 years of experience, Krish brings perspectives from FedEx, Pitney Bowes, Neopost and Auctane. In addition, Krish serves as the Vice President of the Package Shippers Association (PSA), which serves as the voice of the package shipping industry. Enjoy! Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/ ### [013 | Brian Lange | What the Future of Commerce will look like](https://www.shopware.com/en/commerce-famous-podcast/) 28.11.2023 • 00:44:27 "Looking at where commerce and culture intersect today helps us understand where the Future of Commerce is going to be," says Brian Lange, co-founder of the Future Commerce media company. Brian is this week's guest on Commerce Famous. He and host Ben Marks discuss where and why people buy things, why brands are the modern muses and how, for businesses, getting lean (in the right way!) might be crucial for a successful 2024. Enjoy! Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/ ### [012 | Nick Johnson | "B2B distribution sits behind everything"](https://www.shopware.com/en/commerce-famous-podcast/) 15.11.2023 • 00:40:04 Today Ben welcomes Nick Johnson to the show. Nick is Managing Partner at Applico, co-author of the book Modern Monopolies (and also the world's first Pokémon master!). "B2B distribution sits behind everything," says Nick who has been working in the industry for many years and explains why B2B distribution is a market that is ripe for disruption and being penetrated by technology and new players. Enjoy! Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/ ### [011 | Jim Lofgren | Nosto's CEO is on a quest to make every single online impression count](https://www.shopware.com/en/commerce-famous-podcast/) 02.11.2023 • 00:26:32 This week, Ben welcomes Jim Lofgren, the President and CEO of Nosto, one of the world's leading commerce experience platforms. Jim talks about his genuine love for ecommerce and why he chose a career in the industry over investment banking. Then he shares his insights from Nosto's 10+ years of working with AI and where he predicts we are heading with it. Jim and Ben wrap up the conversation by explaining Nosto's mission and vision of making every single impression count for online stores. Enjoy! Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/ ### [010 | Andrew Youderian | How to build a no-BS community for entrepreneurs](https://www.shopware.com/en/commerce-famous-podcast/) 17.10.2023 • 00:51:11 "Community is hard to build and valuable!" Exciting times for Ben! This week he meets with fellow "community nerd" Andrew Youderian. Andrew, the legendary founder of eCommerceFuel, built a strong community of entrepreneurs, many from the Shopify world, and made this his own business. Earlier in his career, Andrew pioneered the drop-shipping space and became famous for his transparency and creative marketing ideas. And as a bonus, if after listening to this episode, you feel like working with Andrew, he brings a special job offer to our listeners. Enjoy! Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/ ### [009 | Lindy Crea | Building partnerships, from the Clinton Foundation to Klarna and ReCharge](https://www.shopware.com/en/commerce-famous-podcast/) 03.10.2023 • 00:42:36 Today, Ben sits down with Lindy Crea, the VP of Strategic Alliances at ReCharge Payments, a subscription service particularly popular with Shopify merchants. Throughout her career, Lindy has focused on building meaningful partnerships; she worked for the Clinton Foundation on establishing public-private collaborations in Mozambique, led global partnerships for Klarna during the company's US expansion, and currently runs partnerships at ReCharge. So it's natural that Lindy and Ben also discuss consumer friendly subscription models and speculate in which direction the industry might be heading. Another must-listen episode. Enjoy! Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/ ### [Bonus | The State of AI in Commerce | Report Published](https://www.shopware.com/en/commerce-famous-podcast/) 26.09.2023 • 00:09:59 The Report: The State of Gen AI x Commerce Free download: www.shopware.com/ai-report/ The 30-page long in-depth-report serves as benchmark for attitudes and behaviors toward generative AI at this particular moment in time. High Level Insights: -The ecommerce industry is an early adopter of AI, with 91% of respondents using AI in some capacity for work. -Three-in-five respondents shared that they have experienced a “measurable” increase in productivity because they’ve proactively leveraged AI solutions. -Nearly the same (65%) stated they plan to increase their budget around AI for 2024. -Four-in-five report being pleased with the outputs AI is helping them deliver. ### [008 | Thien-Lan Weber | Building tech careers with a purpose](https://www.shopware.com/en/commerce-famous-podcast/) 19.09.2023 • 00:59:42 Today Ben checks in with Thien-Lan Weber, the VP Strategy & Marketing at Hyvä. Thien-Lan's impressive and storied career has taken her to many countries and a diverse set of brands such as L'Oreal, Accenture, Ebay, PayPal, and OneStepCheckout where she served as CMO for over 7 years. In this great episode, Thien-Lan and Ben chat about all these steps in her life, the early days of ecommerce and the future of Magento, playing the drums, sky diving, and - above all - how to build a meaningful career in tech. Buckle up for a wild ride and get inspired by this trailblazer! Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/ ### [Bonus | Ben's free masterclass "The Modern TCO for Ecommerce" | Watch it on-demand](https://www.shopware.com/en/commerce-famous-podcast/) 10.09.2023 • 00:01:20 Learn everything about Total Cost of Ownership (TCO) for ecommerce projects in one hour! You can access the Masterclass on your own time: www.shopware.com/tco-masterclass The Masterclass: A tactical guide to compare platforms in cost to acquire, run and scale. In this Masterclass, Ben Marks, Director Global Market Development at Shopware, and Darin Lynch, Founder and CEO, Irish Titan will discuss the true cost of ecommerce platforms. Learn how to calculate the Total Cost of Ownership of any project, know the costs to run, manage and scale, and make fully informed decisions. ### [007 | Jorrit Steinz | Marketplace Expert](https://www.shopware.com/en/commerce-famous-podcast/) 06.09.2023 • 00:39:13 Today Ben meets one of the premier marketplace experts: Jorrit Steinz, Founder & CEO of ChannelEngine and, above all, a serial entrepreneur. Jorrit just enjoys the development and growth of new and exciting business opportunities, and in this fast-paced episode Jorrit takes us on a wild ride through his career and the ever-changing ecommerce landscape. Sit back, relax and try keeping up with Jorrit! Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/ ### [006 | Darin Lynch | How to build a super successful digital agency](https://www.shopware.com/en/commerce-famous-podcast/) 22.08.2023 • 00:47:46 This week Ben talks to a true titan of the industry: Darin Lynch, the Founder and CEO of Irish Titan. Darin started the Minneapolis-based agency back in 2004 and, today, almost 20 years later, he and his team are going stronger than ever. Irish Titan builds and grows ecommerce channels, following their unique philosophy. In Darin's own words: "We have a 'Titan only' model - 100% of our work is done by our Titans (no contractors, freelancers, or offshore workers). We’ve never been accused of being quiet BUT we love to listen. It’s how we engage our clients for ‘Partnerships, Not Transactions’. This all flows into our ‘why’ - Business First. Online Second℠. That means it’s not about bits and bytes, pixels, or keywords. It’s about solving real business problems for our clients." For more, listen to this super insightful episode! Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/ ### [005 | Hani Batla | CIO & CTO at Adorama](https://www.shopware.com/en/commerce-famous-podcast/) 15.08.2023 • 00:46:17 This week, Commerce Famous host Ben Marks is “Hanging out with Hani” - that is Hani Batla, the CIO & CTO of Adorama, the famed New York City retailer. Hani’s illustrious career has taken him to legendary companies, including Verizon, Comcast, Ericsson, HBO, and now Adorama. Find out why Hani joined a retailer after many years in media, and how he drives modernization at a company that has been selling online since the late 90s! Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/ ### [004 | Kelly Goetsch | Chairman of the MACH Alliance](https://www.shopware.com/en/commerce-famous-podcast/) 25.07.2023 • 00:51:24 Today Ben welcomes yet another ecommerce legend to the podcast: Kelly Goetsch - co-founder and current chairman of the MACH Alliance, CSO of commercetools and, since 2018, co-host of the successful COMMERCE TOMORROW podcast. Kelly has also written four books and is known for his pointed articles on LinkedIn and elsewhere. Enjoy the show with this very outspoken industry insider! Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/ ### [003 | Rick Watson | Weekly Ecommerce News Podcaster](https://www.shopware.com/en/commerce-famous-podcast/) 28.06.2023 • 00:40:17 Rick Watson is the Founder and CEO of RMW Commerce Consulting, a firm he started after spending over 20 years as a technology entrepreneur and operator in the ecommerce industry with companies like ChannelAdvisor, Barnes & Noble.com, Merchantry, and Pitney Bowes. Rick is also the host of the popular Watson Weekly Podcast where he discusses the latest developments in the world of ecommerce — from established players like Amazon and Shopify to new startups, fresh off their latest round of funding. From marketplaces to D2C to supply chain to payments, you'll get the latest news in Rick's podcast. Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/ ### [002 | Tink Taylor | Digital Marketing Trailblazer](https://www.shopware.com/en/commerce-famous-podcast/) 13.06.2023 • 00:37:55 Tink Taylor is the Founder & President of the dotDigital Group PLC (dotdigital). Tink has over 20 years of experience in the field of digital communications and has introduced digital marketing to companies large & small. Tink has been pivotal in the development of digital marketing since its outset in both the UK and the USA and is generally considered to be an absolute legend in the industry. Tink first launched dotdigital in the US in 2012 and later took dotmailer to APAC in 2015. He constantly strives to help individual organizations, and the industry as a whole, to develop & progress, acting as a serial tech advisor and investor outside of dotdigital. Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/ ### [001 | Roy Rubin | Legendary Magento Co-Founder](https://www.shopware.com/en/commerce-famous-podcast/) 23.05.2023 • 00:39:48 Ecommerce legend Roy Rubin, co-founder and angel investor at R-Squared Ventures, is the guest of honor on our inaugural Commerce Famous episode. Roy, co-founder and former CEO of Magento, and host Ben Marks discuss the origins of the open source model, Roy’s long career in ecommerce, the major shifting points in the industry, the rapidly expanding development of AI in ecommerce, and whether or not Roy is already investing in AI projects. Roy also explains his somewhat heterodox point of view on the headless ecommerce model. Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/ [Previous page](/resources/podcasts/commerce-famous.md)