---
title: Commerce Famous | Shopware Community Hub
description: >-
  Commerce Famous is a bi-weekly podcast by Shopware that highlights inspiring
  careers and innovation in ecommerce.
canonical_url: 'https://hub.shopware.com/resources/podcasts/commerce-famous'
---

# Commerce Famous

Commerce Famous is a bi-weekly podcast by Shopware that highlights inspiring careers and innovation in ecommerce.

[Official website](https://commerce-famous.simplecast.com)

## Episodes

### [S4E9: Brent Peterson](https://www.shopware.com/en/commerce-famous-podcast/)

13.07.2026 • 00:22:26

Unlock the secrets to thriving in today’s rapidly evolving B2B landscape with insights from Brent Peterson, a recognized industry thought leader. In this episode, Brent reveals the groundbreaking report on the Current State of B2B Commerce Trends and Opportunities, crafted from real ground-level interviews with industry experts. Discover how the future of B2B commerce isn’t just about technology—it’s about strategic data management, modernization, and understanding the seismic shifts caused by AI, private equity, and platform control.

Brent shares behind-the-scenes stories from interviews with 7 agency and tech innovators, uncovering how businesses are redefining their buying experiences, optimizing data readiness, and navigating the complex world of SaaS versus on-premise solutions. You'll discover actionable frameworks for assessing your platform needs, questions to ask your partners about technology modernization, and why data sovereignty is becoming a pivotal advantage for large enterprises.

This episode breaks down the implications of open-source solutions, the rising importance of the CIO in securing IP, and how the democratization of AI solutions through community-driven open-source projects accelerates innovation—without sacrificing control. Brent’s insights will empower you to future-proof your business, whether you're a startup, SMB, or large corporation, by understanding the risks and opportunities in a world where data security and platform flexibility could define your success. If you want to stay ahead of the curve—grasp the strategic shifts in B2B commerce, learn how to leverage AI responsibly, and explore how on-prem versus SaaS impacts your business sovereignty—this episode is a must-listen. It’s not just a report; it’s your guide into the near future of B2B success.

Brent W. Peterson is a seasoned industry strategist and the mind behind the authoritative report that offers a clear snapshot of where B2B commerce is headed in 2026 and beyond. Download the full report at contentcucumber.com and join the conversation that could redefine your approach to commerce.

### [S4E08: Maier Bianchi](https://www.shopware.com/en/commerce-famous-podcast/)

26.06.2026 • 00:39:46

Most e-commerce agencies are focused on projects — but what if your business could thrive on a completely different model? Maier Bianchi, Founder of BEMEIR strategic consultancy agency for ecommerce, reveals how a focus on long-term value, community, and AI-driven innovation is transforming the agency landscape—and why this shift is crucial for merchants and service providers alike.

In this episode, Maier shares his inspiring journey from founding BEMEIR in 2014 to becoming a community-driven leader in the e-commerce space. He discusses how his agency helps clients unlock billions in value by prioritizing trust, transparency, and strategic guidance over quick wins. Maier and host Jason Nyhus dive into the power of community—highlighting the significance of industry events, human connection, and shared purpose in a digital world that often feels disconnected. His insights on how to choose the right platform based on real business needs rather than stereotypes challenge conventional thinking and provide clarity amid the platform chaos.

They cover the emerging concept of agentic commerce—where AI and automation layer seamlessly into customer experiences to create smarter, more personalized websites. Maier breaks down how AI not only revolutionizes development but also enhances site experiences, making them more flexible and user-focused. He shares practical approaches to platform evaluation, the importance of aligned goals, and how to avoid costly pitfalls that can derail long-term success. Whether you're a merchant, agency owner, or developer, you'll learn how to position yourself for future growth by embracing innovation, community, and trust.

This episode underscores why understanding your true business needs and valuing human connections are more critical than ever. As the digital landscape evolves rapidly—with AI, remote work, and new community dynamics shaping the industry—Maier offers a compelling vision of a more humanized, purpose-driven e-commerce world, and rethinking how you build and deliver digital experiences.

### [Special Edition: Shopware Community Day w/BOLDEST](https://www.shopware.com/en/commerce-famous-podcast/)

15.06.2026 • 00:18:30

Host Jason Nyhus sat down with Sydney Maringas and Ramy Youssef from Boldest at Shopware Community Day to unpack their take on Sebastian Hamann’s keynote on Shopware’s product vision and strategy for the AI-powered future. 

Their reaction? The keynote was both impressive and highly engaging, particularly because it focused on something many companies overlook: building the right infrastructure for AI commerce. A standout moment was seeing Boldest's PathWay integration with Shopware Copilot featured on stage.

So what is Boldest's PathWay product? It's conversational commerce—but not in the traditional sense.

Using Boldest's proprietary PQRST framework (Price, Quality, Relevancy, Scope, and Timeline), PathWay helps shoppers find exactly what they need by presenting a highly curated set of results. Rather than overwhelming buyers with endless choices, it builds confidence by narrowing options to the most relevant outcomes. Even more interesting, PathWay doesn't rely on a predefined journey. The platform dynamically builds pages in real time based on shopper intent. The AI understands what the buyer is trying to accomplish, asks the right questions, and guides the purchasing journey without ever forcing the customer to leave the storefront.

The discussion also explored a critical topic for the future of commerce AI: predictability.

As the Boldest team shared, successful AI implementations require consistency across latency, cost, accuracy, and outcomes. That's why Shopware's focus on building the infrastructure layer for AI commerce resonated so strongly. When the infrastructure is in place, intelligent applications can leverage it effectively—connecting data sources, applying fine-tuning where needed, and orchestrating AI experiences that actually deliver business value.

Other key topics from the conversation included:
🔹 AI fine-tuning for ecommerce-specific use cases
🔹 Data sovereignty and governance controls that determine what information remains internal and what can be shared with LLMs
🔹 Intelligent seller and marketplace management across complex multi-brand and multi-vendor environments
🔹 Agentic commerce experiences that can take action, not just provide recommendations

As AI continues to evolve from assisting shoppers to actively participating in commerce workflows, the conversation around infrastructure, governance, and intelligent orchestration becomes more important than ever. Tune in to hear the discussion!

### [Special Edition: Shopware Community Day w/Basecom](https://www.shopware.com/en/commerce-famous-podcast/)

15.06.2026 • 00:20:56

Host Jason Nyhus sat down with Torben Höhn and Jonas Dambacher from Basecom at Shopware Community Day to unpack their take on Sebastian Hamann’s keynote on Shopware’s vision, product strategy, and AI-powered future. 

They discuss Shopware's vision of commerce managed through AI - enabling merchants to manage their entire commerce operation with AI, including powerful demonstrations of Experience Studio where product pages can be created, updated, and personalized at scale in minutes. Relevant experiences for every shopper with mass dynamic personalization is becoming a reality, helping merchants deliver tailored experiences faster than ever while reducing manual effort. Ownership and control of data - as AI agents become more prevalent, merchants face important questions about where their customer data and proprietary business processes reside. The discussion explores why businesses increasingly want the freedom to integrate with the systems they choose while maintaining visibility and control over their data flows.

They discuss what makes Shopware different and continues to stand apart through open-source flexibility that empowers developers to extend and innovate; Shopware Payments with no penalties or fees for choosing third-party payment providers; and a commitment to merchant freedom and choice over platform lock-in. The episode also explores Shopware Nexus, the new middleware layer that simplifies integrations between Shopware and critical business systems like ERPs, shipping providers, and other APIs. The result? Faster implementations, lower costs, and more time for developers to focus on innovation instead of complex integrations.

From powering Fleurop/FTD's global floral marketplace with real-time inventory visibility to supporting a B2B organization managing over 2 million products and highly complex sales processes, the conversation showcases how Shopware is designed to solve unique business challenges that many platforms struggle to address.

If you're interested in the future of AI-powered commerce, merchant ownership, developer freedom, and composable commerce architecture, this is an episode you won't want to miss.

### [S4E7: Ethan Giffin](https://www.shopware.com/en/commerce-famous-podcast/)

27.05.2026 • 00:33:20

Most manufacturing and distribution companies are sitting on outdated systems—unknowingly risking their future with the subtle drift of neglected technology. Ethan Giffin, renowned for demystifying complex e-commerce challenges, reveals how unseen manual processes and misaligned teams quietly erode revenue and trust. If you're a mid-market leader feeling the weight of aging tech or struggling to unify your teams around digital transformation, this episode could change your perspective.

Ethan sits down with host Jason Nyhus to discuss how organizations often mistake technology as the core problem when, in reality, it's often a human and strategic disconnect. The five-legged stool of digital revenue—sales, marketing, operations, IT, and finance—and why alignment here is critical; how manual processes like handwritten orders or scribbled notes create risks worse than any algorithms; and why top-down engagement and change management are the secret sauce to successful digital transformation. Through real stories—including a skydiving client dependency that could have been catastrophic—Ethan illustrates common pitfalls and practical solutions for de-risking your approach.

He shares his new book "Closing the Digital Revenue Gap" and his focus for The B2B eCommerce Agency. Tune in to hear a great conversation!

### [S4E6: Ian Heller](https://www.shopware.com/en/commerce-famous-podcast/)

30.04.2026 • 00:35:09

In this episode, host Jason Nyhus sits down with Ian Heller, founder of Distribution Strategy Group. This episode is perfect for distribution executives, e-commerce leaders, and marketers ready to break free from outdated metrics and uncover hidden revenue streams. If you're committed to transforming your digital strategy into a true growth engine, this conversation is a must-listen. Ian's insights could reshape how you view—and invest in—your online presence—and they might just be the game-changer you need to outpace competitors.

Most distributors are leaving millions of dollars on the table by misunderstanding what their e-commerce channels are truly worth—and many are investing less than they should. Ian reveals the shocking truth: measuring e-commerce success solely by the shopping cart misses the biggest impact areas. You'll discover how a 600% underestimation of website value is common and learn the proven methods to accurately track second-order effects that drive overall sales—like customer engagement, demand generation, and offline interactions.

Ian shares compelling stories from the industry, including how distributors mistakenly dismiss the potential of their websites because they focus only on direct transactions. He breaks down a simple yet overlooked tactic: calling customers who order offline and asking if they used the website, transforming anecdotal insights into powerful metrics. We also explore how internal disincentives—like giving discounts to reps over online orders—undermine digital growth and how to recondition your organization for true e-commerce success.
You'll uncover detailed frameworks for measuring website ROI beyond transactions, including how high correlation between website engagement and overall sales should prompt much larger investments in digital. Ian explains why most distributors are caught in a “doom loop” of underinvestment and how fixing attribution can unlock extraordinary ROI. Plus, get insider tips on how to foster partnerships with industry associations, create content that your audience craves, and leverage AI to stay ahead in a rapidly evolving market.

Whether you’re just starting or looking to supercharge your existing channels, Ian’s proven tactics and industry expertise will give you the clarity and confidence to make smarter, data-driven decisions for your distribution business.

### [S4E5:  Scott Ohsman](https://www.shopware.com/en/commerce-famous-podcast/)

15.04.2026 • 00:35:02

Host Jason Nyhus catches up with Scott Ohsman, VP of Digital Commerce at Quickfire Digital Commerce Agency, and host of the wildly popular podcast Always Off Brand. In this episode, Scott uncorks behind-the-scenes stories from his 30+ years in retail, including how he went from selling outdoor gear to mastering Amazon’s marketplace long before it was obvious to everyone else. You’ll discover why his podcast, Always Off Brand, is a breath of fresh air—combining pop culture, industry secrets, and real talk—plus how he sources engaging guests and keeps the content relatable and fun. 

Scott shares his bold predictions on AI’s future in e-commerce, practical tips on navigating the B2B and B2C worlds, and why honest conversations matter more than ever in a noisy, hype-driven industry. He breaks down the hilarious origins of his podcast’s unique personality—including his love for Yiddish words and regional accents—and why authenticity is his secret weapon. If you’re tired of corporate pump and dump and want real insights with a side of entertainment, this episode is your antidote. Whether you’re a seasoned seller, a new entrant, or just love clever industry storytelling, Scott Will inspire you to level up your game—and remind you that sometimes, the best knowledge comes from those who keep it off the record.

### [S4E4: Matt Christensen](https://www.shopware.com/en/commerce-famous-podcast/)

31.03.2026 • 00:38:38

Matt Christensen, President of Distributor Data Solutions (DDS), revolutionizes product data management for manufacturers and distributors. In this episode, host Jason Nyhus speaks with Matt about his career journey and the back story of why DDS was founded. Tune in to learn how DDS's API-first platform and AI-driven solutions empower distributors to scale efficiently, reduce manual work, and compete with industry giants. Matt shares insights on leveraging data to enhance customer loyalty, reduce returns, and expand market reach. Perfect for those in distribution and e-commerce, this episode offers strategies to transform digital chaos into a competitive advantage.

### [S4E3: Sarah Falcon](https://www.shopware.com/en/commerce-famous-podcast/)

09.03.2026 • 00:35:28

In this episode Sarah Falcon, SVP of Global Marketing at B2B Ecommerce Association and Founder of Falcon Consulting, shares how manufacturers and distributors are transforming their approach to e-commerce and the compelling shift happening right now in B2B sales and marketing, and what it takes to thrive in complexity. Tune in to hear about Sarah’s journey from early digital marketing days to leading global B2B e-commerce initiatives. She shares her firsthand experiences navigating channel conflict, change management, and the real reasons why B2B sales teams are embracing digital faster than ever—despite initial resistance. If you’re a manufacturer, distributor, or B2B marketer feeling stuck on how to adapt, this episode is your blueprint for making digital work for your business.

### [S4E2: Shae Inglis - Solving Complex Problems](https://www.shopware.com/en/commerce-famous-podcast/)

17.02.2026 • 00:34:11

In this episode of Commerce Famous, host Jason Nyhus welcomes Shae Inglis, co-founder of Acro Commerce, a Canadian agency specializing in B2B e-commerce. Shae shares the journey of Acro, from its initial failure to becoming a successful agency focused on complex commerce solutions. The conversation delves into the importance of understanding the B2B landscape, the role of ERP systems, and the significance of discovery in project success. Shae emphasizes the need for agencies to build strong relationships with VARs and ERPs to effectively serve their clients. The episode concludes with insights into the unique lifestyle in Canada and the future of Acro's collaborations.

### [S4E1: Brian Walker - Adapting to Dynamic Market Changes](https://www.shopware.com/en/commerce-famous-podcast/)

09.02.2026 • 00:34:55

Commerce Famous Season 4, Episode 1, kicks off with Jason Nyhus talking with Brian Walker, an e-commerce veteran with an extensive career, including Eddie Bauer, Amazon, and Forrester. They discuss the evolution of e-commerce and Brian highlights the importance of adapting to the changing landscape of commerce, the role of industry analysts, and the future of commerce with a focus on agentic systems and AI. He shares why B2B e-commerce has not materialized as expected, with many companies lagging behind, and the future of commerce will involve automation and orchestration of processes. The conversation also touches on the democratization of expertise and the consulting work Brian is doing with StrategyēM, focused on helping organizations define their go-to-market strategies and operations.

### [S3E10: Raj De Datta - The Journey of Bloomreach](https://www.shopware.com/en/commerce-famous-podcast/)

04.12.2025 • 00:37:18

In the season finale of Commerce Famous, host Jason Nyhus speaks with Raj De Datta, CEO and co-founder of Bloomreach, the agentic platform for personalization. They discuss Raj's journey in e-commerce, the founding of Bloomreach, the challenges faced during the 2009 financial crisis, and the evolution of the company's business model to achieve great success. Raj shares insights on the importance of personalization in e-commerce, the company's M&A strategy, and the future of conversational commerce. The conversation also touches on the role of analysts in shaping market perception and the significance of influential figures in the e-commerce space.

### [S3E09: Andy Barker - The Payment Eras Tour](https://www.shopware.com/en/commerce-famous-podcast/)

24.11.2025 • 00:44:06

In this episode of Commerce Famous, Jason Nyhus interviews Andy Barker, a seasoned expert in ecommerce and payments. They discuss Andy's journey from his early days at Digital River to his experiences at GSI Commerce, Magento, Miracl, and now Pagos. The conversation highlights the evolution of the payments landscape through the eras, the importance of problem-solving in e-commerce, and the role of community in building successful platforms. Andy shares insights on how to navigate the complexities of payments and the value of partnerships in driving business success.

### [SPECIAL EDITION - Launch of Order Network eXchange](https://www.shopware.com/en/commerce-famous-podcast/)

18.11.2025 • 00:31:41

In this special episode of Commerce Famous, host Jason Nyhus welcomes back Kelly Goetsch, as they dive into the world of order management and the launch of an exciting new initiative he co-founded -- The Order Network eXchange -- and its potential to revolutionize the industry. The Order Network eXchange (onX) was built as the first open standard unifying how commerce systems communicate - from AI-powered selling channels through payments, logistics, and fulfillment - addressing a critical missing layer in the agentic commerce stack. This new industry standard is designed to unify how commerce systems communicate, facilitating seamless order operations across various platforms. It aims to standardize order data, inventory, and fulfillment processes, allowing brands and 3PLs to operate more efficiently and reduce operational costs by up to 85%. The protocol is built as an open, vendor-neutral body, addressing the complexities of modern commerce by providing a common language for order operations.

Tune in to discover how the Order Network eXchange aims to set new standards, making integrations seamless and enhancing customer experiences. Join us for this insightful conversation on the future of AI-enabled commerce and shaping new standards for operational excellence.

### [S3E08: Jeremy Gryder - The Power of Connection](https://www.shopware.com/en/commerce-famous-podcast/)

10.11.2025 • 00:31:39

Join us as we dive into the inspiring journey of Jeremy Gryder, who transitioned from a youth pastor to a leading e-commerce consultant. Discover how his unique background shaped his approach to business and hear about his experiences at BigCommerce and beyond. Don't miss out on his insights into growth and innovation in the e-commerce world.

### [S3E07: Justin Aronstein - Embracing Failure & Nonconformity](https://www.shopware.com/en/commerce-famous-podcast/)

20.10.2025 • 00:39:21

In a world where e-commerce is often a game of following trends, Justin Aronstein stands out by embracing nonconformity and celebrates failures. At Mobile 1st, the focus is on essentialism—prioritizing what truly drives revenue growth. By hiring nonconformists and challenging the status quo, they deliver impactful results for clients. Tune into this episode for a refreshingly different conversation with host Jason Nyhus and Justin Aronstein as they discuss his career journey full of celebrated failures and successes with a unique perspective.

### [S3E06: Scot Wingo - The Evolution of Ecommerce](https://www.shopware.com/en/commerce-famous-podcast/)

08.10.2025 • 00:51:22

In this episode, Scot Wingo, CEO of ReFiBuy and founder of Channel Advisor, shares his extensive journey in e-commerce. He highlights that "e-commerce is deceptively complicated," and discusses the challenges in the marketplace, the evolution of his companies, and lessons learned along the way. Scot emphasizes the importance of understanding the complexities of e-commerce, the role of AI in optimizing product catalogs, and how ReFiBuy aims to solve these challenges for retailers. The conversation also touches on the impact of his previous ventures and the future of e-commerce with emerging technologies.

### [S3E05: Brendan Cameron - Lessons from a B2B Insider - Live from Shoptoberfest!](https://www.shopware.com/en/commerce-famous-podcast/)

23.09.2025 • 00:24:11

Host Jason Nyhus sat down with Brendan Cameron from Americaneagle.com at Shoptoberfest in Brooklyn, NY to discuss some of his personal experiences in commerce over the years. Tune in to listen as they dig into some of Brendan's strategies to be omnipresent in the B2B commerce community.

### [S3E04: Big Chat with Brent Bellm](https://www.shopware.com/en/commerce-famous-podcast/)

08.09.2025 • 01:01:35

Host Jason Nyhus catches up with the esteemed ecommerce and payments legend Brent Bellm with a talk about how he led the BIG growth of BigCommerce, BIG IPOs, and BIG payments innovation. Sharing lessons learned and the payments evolution in ecommerce, they discuss Brent's many successful IPOs, achieving market disruption and rapid growth through payments innovation.

### [S3E03: Mike Matker  |  Customer Loyalty](https://www.shopware.com/en/commerce-famous-podcast/)

19.08.2025 • 00:49:42

In this episode, host Gretchen Staubly talks to Mike Matker, CEO of SiteVibes. Tune in as they discuss Mike's career and passion for continued innovation in customer loyalty strategies and connected technology ecosystems. From personalized experiences to building brand affinity with loyalty programs, they explore the art and science of building customer loyalty in today's competitive market -- focused on centralized customer data insights through a connected tech stack and how SiteVibes helps brands evolve and innovate with technology to increase customer retention, advocacy, and increase order value.

### [S3E02: Andy Hoar | B2B Midmarket Commerce](https://www.shopware.com/en/commerce-famous-podcast/)

05.08.2025 • 00:46:43

Join Jason Nyhus in this episode of "Commerce Famous" as he sits down with Andy Hoar, a renowned figure in B2B ecommerce. Discover Andy's journey from economic consulting to becoming a pivotal voice in ecommerce. They delve into the evolution of the industry, the importance of market signals, and the unique challenges and opportunities within the B2B space. Tune in for a deep dive into the world of B2B commerce and the underserved mid-market, as Andy shares insights on his newly released Paradigm B2B analysis of the leading platforms, and the role of Agentic AI in shaping the future of commerce.

### [S3E01:  Paul Briscoe & Arvind Rapaka | AI Revolution: Transforming the Future of Shopping](https://www.shopware.com/en/commerce-famous-podcast/)

28.07.2025 • 00:40:22

Season 3 kicks off with Jason Nyhus hosting guests Paul Briscoe from Human Element and Arvind Rapaka from Webscale. Tune in as they talk about their professional journey, the evolution of AI, the impact AI is having on Agentic Commerce and exciting innovation that is transforming the future of shopping experiences.

### [033 | Ben Marks & Jason Nyhus | Transitions & Reflections](https://www.shopware.com/en/commerce-famous-podcast/)

26.06.2025 • 00:43:03

In this final episode of Season 2, Ben and Jason discuss their personal journey -- from when they met to what is next on the horizon as Ben moves on and starts his new business venture. Tune in to hear their candid conversation as they reflect on their experiences together over the years, and the transition to a new chapter.

### [032 | Aysnding with Carrie](https://www.shopware.com/en/commerce-famous-podcast/)

26.05.2025 • 00:55:02

In this conversation, Carrie Weidenbach (co-founder and COO of Aysnd) and Ben Marks discuss the complexities of headless implementations in e-commerce, particularly in B2B contexts. They explore the challenges of revenue sharing models, the transformative success of B2B e-commerce, and the importance of navigating regulatory challenges. Carrie shares insights on the founding of Aysnd, emphasizing a conscious approach to commerce that prioritizes customer needs and data integrity. The discussion also highlights the significance of authenticity in content creation and the evolving landscape of brand value. Finally, they delve into the importance of choosing the right e-commerce platform that offers flexibility and risk management.

### [031 | Dennis Höting and Sander Mangel | Hobnobbing on Shopware's New Community Hub](https://www.shopware.com/en/commerce-famous-podcast/)

22.04.2025 • 01:04:13

In this episode of Commerce Famous, host Ben Marks engages with Sander Mangel and Dennis Höting from Shopware to discuss the evolution of the Shopware Community Hub. They explore the importance of community engagement, the development journey of the hub, and the commitment to providing quality educational content. The conversation highlights the significance of building connections within the open-source ecosystem and the value of shared knowledge and expertise among community members. In this conversation, the speakers discuss the importance of interaction within a community hub, emphasizing the value of contributions and recognition. They explore the balance between intrinsic and extrinsic motivation, highlighting how different individuals are driven by various factors. The discussion also covers the development of a community hub aimed at fostering engagement and collaboration, as well as the significance of learning pathways and community contributions. Finally, they share their aspirations for the future of the community hub and the impact it can have on its users.

### [030 | Jason Young | Ballistic With Benjamin](https://www.shopware.com/en/commerce-famous-podcast/)

20.01.2025 • 00:36:18

In this episode of Commerce Famous, host Ben Marks interviews Jason Young, founder of Ballistic Agency, who shares his unique journey from seminary to the e-commerce world, particularly focusing on the firearms industry. They discuss the challenges and opportunities within this niche market, the importance of building relationships, and the evolving landscape of e-commerce technology.

### [029 | Margaux Mengebier |](https://www.shopware.com/en/commerce-famous-podcast/)

15.01.2025 • 00:23:51

Aaand we're back from the end of year break! In this episode of Commerce Famous, host Ben Marks interviews Margaux Mengebier, Director of CX & Marketing Strategy at West Monroe, who shares her extensive experience in digital transformation and customer experience. They discuss the evolution of customer interactions with brands, the importance of data and analytics, and the impact of AI on business strategies.

### [028 | Eric Erway | Lessons from Magento: product, shipping, and innovation](https://www.shopware.com/en/commerce-famous-podcast/)

01.10.2024 • 00:36:52

In this episode of Commerce Famous, host Ben Marks chats with Eric Erway, Vice President of Product at ShipperHQ, and a former Magento product leader. Eric brings his wealth of experience from his time at Dell, Magento, and Cart.com to explore the intricacies of ecommerce logistics and fulfillment.
They dive deep into how ShipperHQ is transforming the shipping experience by providing merchants with powerful tools to optimize shipping costs, offer real-time rates, and streamline the customer experience. Eric shares insights into how advanced analytics, dimensional packing, and carrier backup rates are helping businesses save money and meet customer expectations in an Amazon-dominated world.
Tune in to hear about Eric’s career journey, the future of ecommerce logistics, and how data-driven decisions are reshaping the shipping landscape for merchants worldwide.
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/

### [028 | Jim Herbert | Reflections on BigCommerce, Patchworks and beyond](https://www.shopware.com/en/commerce-famous-podcast/)

17.09.2024 • 00:44:49

In this episode of Commerce Famous, host Ben Marks sits down with Jim Herbert, the CEO of Patchworks, at Shoptalk EU in Barcelona. Jim shares insights from his extensive career in digital commerce, including his time as Senior Vice President of BigCommerce EMEA and his transition to leading Patchworks.
They discuss the evolution of ecommerce technology, the growing importance of integration platforms, and how Patchworks is simplifying complex workflows with their innovative solutions. Jim also dives into the challenges of scaling businesses in Europe, the role of AI and low-code solutions in the ecommerce space, and what the future holds for platforms like Patchworks in a rapidly changing industry.
Whether you're interested in ecommerce technology, integrations, or leadership in digital business, this conversation offers valuable insights from a true industry veteran.
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/

### [027 | Nicole Leinbach Hoffman | Stimulating commerce: disrupting retail and sexual wellness](https://www.shopware.com/en/commerce-famous-podcast/)

03.09.2024 • 00:28:32

In this episode of Commerce Famous, host Ben Marks sits down with Nicole Leinbach Hoffman, founder of Retail Minded and co-founder of the Independent Retailer Conference. Nicole shares her journey from working in marketing for major brands like Adidas to creating a platform that connects retailers with knowledge, resources, and community. She reflects on how she launched her retail education conference series in 2011 and how it evolved over the years, especially with the challenges brought on by the pandemic.
Nicole dives into her latest venture, Stimulate, a B2B sexual wellness trade show designed to support retailers with product knowledge and retail insights in this growing industry. She discusses the intersection of commerce, education, and wellness, explaining how her events provide the tools for businesses to succeed in the ever-changing retail landscape.
Tune in to hear Nicole’s insights on retail, her approach to creating unique educational experiences, and why she believes evolving with the market is key to long-term success.
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/

### [026 | Paul Rogers | Hack, build, scale: shaping the future of ecommerce](https://www.shopware.com/en/commerce-famous-podcast/)

27.08.2024 • 00:36:59

In this episode of Commerce Famous, host Ben Marks sits down with Paul Rogers, co-founder of Vervaunt, a London-based ecommerce consultancy and performance marketing agency. Paul shares his journey through the ecommerce industry, starting from his early days in scrappy digital roles to leading major replatforming projects for luxury and premium brands. They dive into the challenges of building and scaling a business in the fast-evolving ecommerce landscape, discussing everything from the rise of AI and machine learning in digital marketing to the complexities of modern replatforming projects. Paul also opens up about the creation of Vervaunt Labs and the innovative digital products his team has developed to solve real-world client challenges. Tune in to hear insights from a seasoned expert who’s always pushing the boundaries of what’s possible in ecommerce.
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/

### [025 | Linda Bustos | "The ecommerce truffle pig" on industry trends](https://www.shopware.com/en/commerce-famous-podcast/)

13.08.2024 • 00:34:06

In the second episode of Season 2 of Commerce Famous, host Ben Marks welcomes Linda Bustos, a well-known figure in the ecommerce world and expert in customer journey analysis. Linda shares her unique insights into the evolution of digital commerce, discussing the rise of social media, the impact of emerging technologies like AI, and the importance of community in the digital age. Known for her work on the Get Elastic blog, Linda also reveals her process of discovering innovative ecommerce practices, describing herself as an "ecommerce truffle pig" who hunts for valuable insights to share with the community. This episode marks a deeper exploration into the trends that define modern ecommerce, making it a must-listen for industry professionals and enthusiasts alike.
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/

### [024 | Brian Beck | The B2B commerce evolution | Season 2 opener!](https://www.shopware.com/en/commerce-famous-podcast/)

30.07.2024 • 00:35:39

Welcome to Season 2 of Commerce Famous! In this premiere episode, host Ben Marks sits down with Brian Beck, a 25-year veteran in the ecommerce space, renowned for his expertise in B2B. Together, they delve into the evolving landscape of B2B commerce, discussing how digital transformation is reshaping the industry. From customization needs to emerging trends, this episode is packed with insights that are crucial for anyone navigating the complexities of B2B ecommerce. Don't miss out on this engaging start to the new season!
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/

### [Trailer | Season 2 | 2024](https://www.shopware.com/en/commerce-famous-podcast/)

30.07.2024 • 00:01:45

Join host Ben Marks for another exciting season of "Commerce Famous," where he delves into the world of ecommerce with bi-weekly episodes featuring some of the most influential founders and leaders in the industry. This season promises engaging discussions with guests who bring strong opinions, rich experience, and deep historical knowledge of ecommerce. From exploring innovative tech solutions to understanding the digital transformation impacting businesses today, "Commerce Famous" is your go-to podcast for insights and stories that shape the ecommerce landscape. 
Subscribe now and don't miss an episode!

### [Recast | Brian Lange | The intersection of commerce and culture](https://www.shopware.com/en/commerce-famous-podcast/)

09.07.2024 • 00:44:27

In this recast episode of Commerce Famous (first published in November 2023), host Ben Marks is joined by Brian Lange, an industry veteran from Future Commerce. They dive deep into the evolution of ecommerce, exploring how the sector has transformed over the years, especially with the rise of mobile and AI technologies. The discussion covers the journey from open-source platforms to the dominance of SaaS solutions, and how these changes have influenced both consumer behavior and business strategies.
Listeners will gain insights into the unique challenges and opportunities within the ecommerce space, the concept of the participatory economy, and how consumers are increasingly shaping brand narratives. The episode also highlights the importance of staying agile and innovative to remain competitive in the fast-evolving digital landscape.
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/

### [Recast | Nick Johnson | The future of B2B distribution](https://www.shopware.com/en/commerce-famous-podcast/)

02.07.2024 • 00:40:04

Welcome to another great recast episode of Commerce Famous, first published in November 2023:
Ben welcomes Nick Johnson to the show. Nick is Managing Partner at Applico, co-author of the book Modern Monopolies (and also the world's first Pokémon master!). "B2B distribution sits behind everything," says Nick who has been working in the industry for many years and explains why B2B distribution is a market that is ripe for disruption and being penetrated by technology and new players. Enjoy!
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/

### [Recast | Andrew Youderian | From dropshipping to community building](https://www.shopware.com/en/commerce-famous-podcast/)

25.06.2024 • 00:51:11

Welcome to one more Recast episode of Commerce Famous!
Ben meets with fellow "community nerd" Andrew Youderian. Andrew, the legendary founder of eCommerceFuel, built a strong community of entrepreneurs, many from the Shopify world, and made this his own business. Earlier in his career, Andrew pioneered the drop-shipping space and became famous for his transparency and creative marketing ideas. And as a bonus, if after listening to this episode, you feel like working with Andrew, he brings a special job offer to our listeners. Enjoy!
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/

### [Recast | Lindy Crea | The future of subscriptions in ecommerce](https://www.shopware.com/en/commerce-famous-podcast/)

18.06.2024 • 00:42:36

Welcome to another Recast episode (first published in October 2023).
Ben sits down with Lindy Crea, the VP of Strategic Alliances at ReCharge Payments, a subscription service particularly popular with Shopify merchants. Throughout her career, Lindy has focused  on building meaningful partnerships; she worked for the Clinton Foundation on establishing public-private collaborations in Mozambique, led global partnerships for Klarna during the company's US expansion, and currently runs partnerships at ReCharge. So it's natural that Lindy and Ben also discuss consumer friendly subscription models and speculate in which direction the industry might be heading. Another must-listen episode. Enjoy!  
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/

### [Recast | Jorrit Steinz | The future of ecommerce marketplaces](https://www.shopware.com/en/commerce-famous-podcast/)

11.06.2024 • 00:39:13

In this Recast episode, which originally aired in September 2023, Ben meets one of the premier marketplace experts: Jorrit Steinz, Founder & CEO of ChannelEngine and, above all, a serial entrepreneur. Jorrit just enjoys the development and growth of new and exciting business opportunities, and in this fast-paced episode Jorrit takes us on a wild ride through his career and the ever-changing ecommerce landscape. Sit back, relax and try to keep up with Jorrit!

Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

### [Recast | Darin Lynch | Irish Titan's growth playbook](https://www.shopware.com/en/commerce-famous-podcast/)

04.06.2024 • 00:48:23

Today, we bring you another Recast episode, first published in August 2023. Ben talks to a true titan of the industry: Darin Lynch, the Founder and CEO of Irish Titan. Darin started the Minneapolis-based agency back in 2004 and, today, almost 20 years later, he and his team are going stronger than ever.
Irish Titan builds and grows ecommerce channels, following their unique philosophy. In Darin's own words: "We have a 'Titan only' model - 100% of our work is done by our Titans (no contractors, freelancers, or offshore workers). We’ve never been accused of being quiet BUT we love to listen. It’s how we engage our clients for ‘Partnerships, Not Transactions’. This all flows into our ‘why’ - Business First. Online Second℠. That means it’s not about bits and bytes, pixels, or keywords. It’s about solving real business problems for our clients." For more, listen to this super insightful episode!
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

### [Recast | Hani Batla | Adorama's journey through modernization](https://www.shopware.com/en/commerce-famous-podcast/)

28.05.2024 • 00:46:53

Welcome to a re-release episode of Commerce Famous. Ben Marks is “Hanging out with Hani” - that is Hani Batla, the CIO & CTO of Adorama, the famed New York City retailer. Hani’s illustrious career has taken him to legendary companies, including Verizon, Comcast, Ericsson, HBO, and now Adorama. Find out why Hani joined a retailer after many years in media, and how he drives modernization at a company that has been selling online since the late 90s!
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/

### [Update | Ben Marks | End of Season 1: What's next?](https://www.shopware.com/en/commerce-famous-podcast/)

21.05.2024 • 00:01:24

Season 1 of Commerce Famous has wrapped up! 
In today's short bonus episode, host Ben Marks shares an exciting update on what's next for the podcast, how you can become a guest, and details about his second podcast project. Tune in for this brief but important 84-second announcement!
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/

### [023 | Ethan Giffin | Navigating the new normal of ecommerce](https://www.shopware.com/en/commerce-famous-podcast/)

07.05.2024 • 00:30:24

In this episode of Commerce Famous, host Ben Marks sits down with Ethan Giffin, founder of Groove Commerce, a creative studio specializing in ecommerce engineering and growth marketing based in Baltimore. They delve into the evolution of ecommerce, reflecting on past changes and current trends, such as the impact of GA4 updates and the significance of site speed and SEO for online retailers. 
Ethan shares insights into Groove Commerce's holistic approach, emphasizing the integration of design, development, and marketing to optimize ecommerce performance. They also discuss the importance of choosing the right tech stack and the role of agencies in navigating the complex ecommerce landscape for their clients. Furthermore, Ethan introduces his new podcast, Ecommerce Masters, where he interviews leaders in the ecommerce space to uncover their success stories, challenges, and insights into the industry's future. This episode offers valuable perspectives for ecommerce professionals looking to stay ahead in a rapidly evolving digital marketplace.
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/

### [022 | Steve Dennis | Adapt or fail: surviving the retail shake-up](https://www.shopware.com/en/commerce-famous-podcast/)

23.04.2024 • 00:31:13

In this Commerce Famous episode, Ben Marks talks with Steve Dennis at Shoptalk 2024 in Las Vegas. Steve reflects on his panel discussion about retail innovation and his career, including pivotal roles at Sears and Neiman Marcus. They touch on Steve's best-selling book "Remarkable Retail," revised for the pandemic's impacts, and the potential of AI in the industry.
Steve's new book "Leaders Leap," launching on April 23, the same day as this episode, is also discussed, emphasizing the need for leadership and adaptability in retail's changing landscape. This episode offers insights into the challenges and opportunities in retail today.
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/

### [021 | Noah Oken-Berg & Marisol Garcia | Building Above The Fray](https://www.shopware.com/en/commerce-famous-podcast/)

16.04.2024 • 00:32:41

In this episode of Commerce Famous, Ben Marks is joined by Noah Oken-Berg and Marisol Garcia, co-founders of Above The Fray. Noah, with a background in the wireless world and agency space, alongside Marisol, a seasoned professional in public accounting, share their journey into ecommerce. Their discussion delves into the unique blend of instinct, necessity, and diverse expertise that catalyzed their agency's inception in the Pacific Northwest.
They unpack the essence of adaptability, the strengths of a global team, and the critical financial maneuvers that have steered their path. This episode offers a deep dive into ecommerce agency dynamics, enriched by Noah and Marisol's distinct perspectives, underscoring the power of collaboration and strategic vision in the digital commerce realm. Join us for an insightful exploration of the ecommerce landscape with two distinguished guests.
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/

### [020 | Kevin Eichelberger | Behind the scenes of Blue Acorn's rise](https://www.shopware.com/en/commerce-famous-podcast/)

02.04.2024 • 00:25:39

In this episode of Commerce Famous, hosts Ben Marks sits down with Kevin Eichelberger, founder of Blue Acorn, where Ben was employee number one! Kevin shares insights into the early days of Blue Acorn, the challenges of the ecommerce space, and the evolution of the industry. The conversation delves into topics such as the impact of social commerce, the shifting consumer behavior, and the entrepreneurial opportunities within the ecommerce ecosystem. Join us as we explore the fascinating journey of Kevin Eichelberger in shaping the world of digital commerce.
This episode was recorded at Shoptalk 2024 in Las Vegas.
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/

### [019 | Jason "Retailgeek" Goldberg | "We're all entitled to zero sales!"](https://www.shopware.com/en/commerce-famous-podcast/)

19.03.2024 • 00:41:03

In this captivating episode of Commerce Famous, host Ben Marks is joined by the eminent Jason "Retailgeek" Goldberg, a titan in the commerce realm and the Chief Commerce Strategy Officer at Publicis. 
Jason, also celebrated for his insightful contributions on the Jason and Scot Show, delves into his extensive experience in the commerce industry, highlighting his unique perspective on the evolution of retail and digital commerce. From discussing the origins and growth of the Jason and Scott Show to exploring Jason's rich family history in retail and his pivotal role in the early days of ecommerce at Blockbuster, this episode is a treasure trove of industry insights and personal anecdotes. Ben and Jason navigate through the complexities of modern commerce, touching upon the role of AI, the importance of discovery in ecommerce, and the future of consumer engagement. Whether you're a seasoned professional or new to the industry, this episode offers valuable lessons and thought-provoking discussions on the ever-changing landscape of commerce. 
Join us for an episode that not only celebrates the achievements of a leading voice in retail but also provides a glimpse into the future of commerce!
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/

### [Cameo | Jason Nyhus at the eCom@One Podcast | Commerce Famous Cameo](https://www.shopware.com/en/commerce-famous-podcast/)

16.03.2024 • 00:37:07

Welcome to Commerce Famous Cameo!
This week, Shopware's Jason Nyhus was featured on the eCom@One Podcast with Richard Hill and we want to share this exciting episode with you right here in the Commerce Famous feed.

Topics Covered
– Jason's 20 year journey in eCommerce that has led him to become the President of Shopware
– Online merchants should focus on complexity over revenue
– Report titled “Journey of the Mid Market Merchant”. Unbiased research
– Key takeaways from the forgotten tech market
– Discussion about global channels
– Choosing software providers is confusing for merchants
– Advising on diverse products, securing funding for growth
– Upgrade to self-funding modern commerce platform
– Shopware seeks innovation, raises $100M in funding 
– Complex statement simplifies experiences, revamps digital sales
– How to connect with Jason and his book recommendation

eCom@One Podcast Overview
The worst thing you can do in business is get complacent. We’ve always done it this way is the words of a company that will inevitably head in decline. 
Don’t let this be you. 
Jason joins us on the podcast this week to give us some in-depth insights into a report Shopware has commissioned all about the forgotten mid-market. You don’t want to miss this one.
Mid-market merchants, do you feel lost and forgotten in a rapidly evolving eCommerce landscape? 
Jason Nyhus, General Manager and President at Shopware, joins Richard in this episode to delve into the mid-market merchant world. He brings 20-years of expertise to the table, specialising in software development during his career. Shopware is a German born open source eCommerce platform that helps merchants increase their online sales. 
Listen in to hear the key findings from the “Forgotten Mid-Market Report” – an unbiased piece of research funded by Shopware and conducted by Rick Watson. It explores those merchants stuck with a legacy platform and discusses how to evaluate solution providers and approaches, and which to consider in a selection set. 
He shares crucial advice for eCommerce companies, especially the neglected mid-market segment and the impact of major acquisitions. Discover how technology can be leveraged to optimise customer experiences and increase the profitability of your business. 
Jason also shares insights into the power of digital sales rooms and the importance of product roadmaps in the eCommerce space. So, grab your headphones and get ready for an insightful conversation that could revolutionise the way your business approaches your online strategies.

### [018 | Sarah Lang | Be honest! New ecommerce strategies](https://www.shopware.com/en/commerce-famous-podcast/)

05.03.2024 • 00:33:20

In this episode of Commerce Famous, Sarah Lang, CEO of Hob by Horse, shares her agency's unwavering commitment to honesty in client interactions. This enlightening conversation delves into Hob by Horse's unique approach to business, including their bold decision to reduce marketing spendings to zero at the start of the year. Lang discusses the strategic shift towards content-driven client acquisition and how transparency and honesty have been pivotal in building trust and fostering long-lasting relationships. This episode not only highlights the importance of integrity in commerce but also provides insights into innovative business strategies that prioritize customer satisfaction and engagement. Enjoy!
Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs. Find out more at: www.shopware.com/en/

### [Bonus | Ben Marks and Maier Bianchi visit the Discovered Podcast | Commerce Famous](https://www.shopware.com/en/commerce-famous-podcast/)

27.02.2024 • 00:33:25

Switcheroo! In this bonus episode, our host Ben Marks is being interviewed. Recently, Ben and Maier Bianchi of Bemeir were guests in Rachel Tonner's podcast "Discovered by Klevu." We cross-post the entire episode here. Enjoy!

The original podcast description:
Step into the bustling world of ecommerce operations with Rachel Tonner in this enlightening episode. Rachel hosts Ben Marks from Shopware AG and Maier Bianchi of Bemeir, both leading figures with vast experience in ecommerce.
Together, the trio navigates the intricate terrains of operational efficiency in an industry known for its rapid pace, and turbulent market challenges. They share intriguing stories that reveal how various personas—from the back office user and shopper, to the marketer and e-commerce director—navigate the challenges and triumphs of daily operations.
While technology and AI undoubtedly play a part, this episode hones in on the strategies, adaptations, and forward-thinking approaches that truly drive efficiency. Listen to how businesses, irrespective of their tech stack, can elevate their operational prowess, ensuring a seamless shopping experience for end users and smoother workflows internally. We also broach the topic of “AI Washing” and how to cut through the clutter when choosing technologies.
For anyone keen on understanding the nuts and bolts of operational efficiency in ecommerce, and how to achieve it, this episode promises to be an enlightening journey. Dive in!
Guest bio:
-Ben Marks, Director of Global Market Development at Shopware: Ben is a seasoned leader with 20 years in ecommerce. Passionate about open-source commerce, Ben’s deep insights into the industry’s needs drive global growth. He is a community builder, serving as a key figure in the Magento Association and contributing to a $5 billion/year ecosystem. As a Magento evangelist, Ben has delivered presentations worldwide, holding multiple certifications and sharing expertise in articles.
-Maier Bianchi, Founder of ecommerce agency Bemeir: Maier holds the pivotal role of leading businesses into the modern digital economy. In a world that evolves like an ever-flowing river of time, Maier emphasizes the need for collaboration to adapt and thrive. His mission is clear: success should be a shared journey, not an exclusive destination.

[Next page](/resources/podcasts/commerce-famous/page-2.md)