---
title: Shopware Store and Sales Channels | Shopware Community Hub
description: >-
  Extend your shop with the Shopware Store and reach customers through multiple
  sales channels.
canonical_url: 'https://hub.shopware.com/learn/unit/user-shopware-store-sales-channels'
---

# Shopware Store and Sales Channels

<LearningObjectives>

- Use the **Shopware Store** to add extensions and themes.
- Understand **sales channels** for multi-channel selling.

</LearningObjectives>

# Store and sales channels

## Shopware Store

The [Shopware Store](https://store.shopware.com/en/) is the central marketplace for extensions and themes. Install and configure extensions from the administration without building everything from scratch.

If no extension fits, [agency partners](https://www.shopware.com/en/partner/agencies/) can build custom solutions.

## Sales channels

<YoutubeEmbed link="https://www.youtube.com/watch?v=EpmgRLFE95g"/>

[Sales channels](https://docs.shopware.com/en/shopware-6-en/swsaleschannel) define **where** you sell: storefronts, marketplaces (Amazon, eBay), comparison portals, and social channels (Instagram, Facebook).

You can run one storefront or many—each tuned to a market, language, or brand.

<Callout title="Try it (5 minutes)" type="info">

In the [user documentation](https://docs.shopware.com/en/shopware-6-en/settings/saleschannel), search for **sales channel** and skim how to create a storefront channel. You do not need a live shop—bookmark the page for when your instance is ready.

</Callout>

See [case studies](https://www.shopware.com/en/customers/#case-studies) for real implementations.

<ArticleQuestionnaire>
  <ArticleQuestionnaireQuestion>What is a sales channel in Shopware?</ArticleQuestionnaireQuestion>
  <ArticleQuestionnaireAnswer>A payment provider only</ArticleQuestionnaireAnswer>
  <ArticleQuestionnaireAnswer correct>A configured selling surface such as a storefront or marketplace connection</ArticleQuestionnaireAnswer>
  <ArticleQuestionnaireAnswer>The Shopware administration user list</ArticleQuestionnaireAnswer>
</ArticleQuestionnaire>

## Summary

- The Store adds functionality; sales channels define where customers buy.
- Multi-channel setup is core to growing beyond a single storefront.

**Next:** [Support opportunities](https://hub.shopware.com/learn/unit/user-support-opportunities) — where to get help.