--- title: Creating Interactive Digital Sales Rooms | Shopware Community Hub description: >- Learn how to create and manage interactive digital sales rooms in Shopware to provide personalized shopping experiences and live consultations for your… canonical_url: 'https://hub.shopware.com/learn/unit/user-digital-sales-rooms' --- # Creating Interactive Digital Sales Rooms - Understand the purpose and benefits of using Digital Sales Rooms for personalized customer engagement. - Set up and configure the Digital Sales Rooms extension within the Shopware admin panel. - Create and manage presentation templates tailored to various customer segments or product lines. - Use real-time video consultations, product showcasing, and interactive tools to enhance the sales experience. - Apply best practices for scheduling, presenting, and following up on virtual consultations. - Recognize practical scenarios where Digital Sales Rooms can boost conversions and customer loyalty. # Transform Your Guitar Shop with Digital Sales Rooms In today's digital age, customers crave personal interaction and expert guidance when making significant purchases. With **Digital Sales Rooms** in Shopware, you can create immersive, interactive spaces where customers can connect with your sales team in real-time. At **Strum & Co.**, your premium guitar shop, Digital Sales Rooms provide the perfect platform to showcase your expertise and build lasting relationships with customers. ## Key features Digital Sales Rooms are virtual spaces where you can: - Conduct live video consultations with customers - Showcase products in real-time - Share product information and specifications - Provide personalized recommendations - Answer customer questions instantly ## Scenario: Personalized Guitar Consultation Sarah is browsing Strum & Co.'s online store, looking to buy her first electric guitar. She's comparing models but finds it hard to understand the differences from just images and descriptions. She needs more detailed guidance to make a choice. Strum & Co. uses **Shopware's Digital Sales Rooms** to assist customers like Sarah by: - Scheduling a live video consultation at her convenience - Presenting different guitar models side-by-side - Demonstrating sound and feature differences in real time - Answering questions on specs, accessories, or setup - Guiding her step-by-step through the buying process This helps Sarah make a well-informed decision, without needing to visit a store. Being a store lead, let's see how you let this happen. ## Setting Up Your First Digital Sales Room ### 1. Access Digital Sales Rooms - Navigate to **Extensions -> My Extensions -> Digital Sales Rooms** in your Shopware admin panel - Install and activate the extension ### 2. Configure Basic Settings - Choose your domain - Set up [daily.co account (API key)](https://developer.shopware.com/docs/products/digital-sales-rooms/setup-3rd-party/realtime-video-dailyco.html) for video call. - Setup [Mercure service](https://developer.shopware.com/docs/products/digital-sales-rooms/setup-3rd-party/realtime-service-mercure.html) for realtime service. - Configure video settings and permissions. ### 3. Create a Presentation Template - Go to **Marketing -> Digital Sales Rooms -> Presentations** - Create a new presentation named "Guitar Consultation Room". - Activate and save it to get further settings options. - Configure the layout and appointment features like the mode of presentation, the invitees list, timings, etc. Refer to [Digital Sales Rooms](https://docs.shopware.com/en/shopware-6-en/extensions/digital-sales-rooms#presentations) article. ### 4. Schedule Appointments - Set up available time slots - Create booking options - Configure automated reminders - Set up follow-up emails ![Appointments](./assets/appoint_config.jpg) ## Guide Presentation Overview ### 1. Starting the Session - Click the **invitation link** (from email or appointment). ![Appontment link](./assets/appointment.jpg) - Log in to access the **Guide View**. - Allow video/audio access via the pop-up. ### 2. Guide View Interface - Use the right-side panel for: - **Presentation tools** (start, manage slides) - **Adding product slides** (prepped or live) - **Saved Products** for on-the-fly additions - Click **Start Presentation** to begin. - Participants stay on the waiting screen until you begin. - You'll be notified as each participant joins. ### 3. Tools You Can Use #### Instant Product Listings - Create lists dynamically with filters, search, and batch tools: - Add/Remove products based on customer preferences - Use notes for tailored discussion - Clean up product list quickly using filters #### Settings - **Broadcast Mode**: Mute all participants for focused tours - **Screen Sharing**: - Toggle sharing permissions for participants - To share your screen: Click **Share -> Choose** what to **share -> Confirm** ### 4. Managing the Presentation - Use the bottom menu to navigate slides, chat, or control tools - Monitor participant activity (notifications shown on-screen) ### 5. Ending the Presentation - Click **Finish Presentation** to end the session and close the room ## Activity checkpoint ### Scenario 1: Showcase Premium Guitar Line Present the *Custom Stratocaster Series* to VIP customers - Create a digital sales room and invite select VIP customers. - Prepare slides featuring different models (colors, pickups, finishes). - Use **instant product listings** to add matching accessories (amps, straps). - Enable **Broadcast Mode** for a focused walkthrough. - Allow screen sharing if a customer wants to show their current setup. ### Scenario 2: B2B Bulk Order Presentation A music school wants to order guitars and accessories in bulk - Set up a sales room for their procurement team. - Include slides with volume pricing and options for acoustic guitars. - Use **notes** to highlight delivery timelines and bundle offers. - Share screen to demonstrate past orders or inventory levels. - Enable participant screen sharing to review their current stock spreadsheet. ### Scenario 3: Seasonal Launch Event Launch the *Holiday Limited Edition Guitar Bundle* - Invite top buyers to a virtual event via the sales room. - Prepare slides with high-quality visuals and bundle options. - Add a **filter-based instant listing** for limited-time accessories. - Use **live Q&A** to answer customer questions. - Offer a direct link to purchase at the end of the session. ### Scenario 4: Professional Equipment Showcase A professional musician needs new equipment - Create a "Professional Gear Consultation" room - Prepare high-end guitar demos - Include technical specifications - Schedule 60-minute consultation slots ## Best Practices for Digital Sales Rooms 1. **Prepare in Advance** - Have all products ready for demonstration - Prepare talking points and key features - Test all technical equipment 2. **Engage Your Audience** - Ask questions to understand customer needs - Use interactive features to demonstrate products - Share relevant documents and specifications 3. **Follow Up** - Send thank-you emails after consultations - Provide additional information if requested - Schedule follow-up calls if needed 4. **Technical Considerations** - Ensure a stable internet connection - Use high-quality video equipment - Test all features before each session ## Final Thoughts Digital Sales Rooms revolutionize the way you connect with customers at **Strum & Co.** By providing personalized, interactive consultations, you can build stronger relationships, increase customer satisfaction, and drive more sales. Whether it's helping a beginner choose their first guitar or assisting a professional musician with their next equipment upgrade, Digital Sales Rooms give you the tools to deliver exceptional service in a digital environment. Ready to transform your customer interactions? Start creating your first [Digital Sales Room](https://docs.shopware.com/en/shopware-6-en/extensions/digital-sales-rooms) today!