---
title: Implementing Customer-Specific Pricing | Shopware Community Hub
description: >-
  Learn how to set up and manage Customer-Specific Pricing in Shopware to offer
  personalized prices and discounts based on customer segments and purchase
  history.
canonical_url: 'https://hub.shopware.com/learn/unit/user-customer-specific-pricing'
---

# Implementing Customer-Specific Pricing

<LearningObjectives>

- Understand the purpose and business value of Customer-Specific Pricing.
- Identify pricing strategies such as loyalty-based, volume-based, and promotional pricing.
- Activate and configure the Customer-Specific Pricing extension in the Shopware Administration.
- Understand that Customer-Specific Pricing is managed via the API and locate the relevant API documentation.
- Design pricing models for specific customer groups or individual customers.
- Apply real-world pricing scenarios to improve customer satisfaction and increase revenue.

</LearningObjectives>

# Implementing Customer-Specific Pricing

As your business grows, your customer base becomes increasingly diverse—from occasional shoppers and loyal repeat customers to bulk-ordering music schools and wholesale partners. To meet these different requirements and build long-term customer relationships, you need **tailored pricing**.

The **Customer-Specific Pricing** extension in Shopware enables exactly that by assigning custom prices to individual customers or customer groups. This improves customer satisfaction while supporting strategic B2B pricing agreements and loyalty programs.

Unlike **rule-based advanced prices**, which automatically apply to larger groups of customers based on conditions such as customer groups, time periods, or cart rules, **Customer-Specific Pricing** lets you assign individual prices directly to specific customers or selected customer groups. This makes it especially useful for negotiated B2B pricing, contractual agreements, or exclusive customer-specific offers.

With **Customer-Specific Pricing**, you can:

- Assign individual product prices to specific customers or customer groups.
- Offer exclusive discounts based on purchasing behavior or purchase history.
- Create VIP or loyalty-based pricing models.
- Define volume discounts for bulk buyers.
- Manage seasonal or promotional pricing.

This allows your pricing strategy to adapt to your customers—not the other way around.

## Scenario: B2B Pricing for a Music Institute

A local music school orders guitars and accessories in bulk every quarter from Strum & Co. To strengthen the partnership and simplify the purchasing process, you decide to offer fixed prices for selected products, such as acoustic guitars and guitar strings.

Instead of maintaining separate product versions or applying manual discounts, you use **Customer-Specific Pricing** to assign the agreed prices directly to the customer's account.

### Getting Started with Customer-Specific Pricing

**Customer-Specific Pricing** is managed exclusively through API endpoints—there is no dedicated user interface for this feature in the Shopware Administration. To use this functionality, you need the **Shopware Beyond Plan** and the **Shopware Commercial** extension.

<ShopdevInstance plugin="lp15" step="DoNotDisplay" plan="beyond" />

**Activation steps:**

- In the Shopware Administration, go to **Extensions → My Extensions**.
- Find **Customer-Specific Pricing** and activate the extension.
- Configure the basic settings under **Extensions → Settings → Customer-Specific Pricing**.
- For implementation details, refer to the [Customer-Specific Pricing API documentation](https://docs.shopware.com/en/shopware-6-en/extensions/customer-specific-pricing#api).

## Activity Checkpoint

1. **VIP Customer Program:** Reward your most loyal customers with exclusive pricing.

   - Create a VIP customer group.
   - Configure a 15% discount on all products.
   - Offer special bundle pricing.
   - Provide early access to new products.

2. **Welcome Offers for New Customers:** Attract new customers with introductory pricing.

   - Create a **New Customer** customer group.
   - Offer a 10% discount on the first purchase.
   - Define special pricing for beginner guitar packages.
   - Include free shipping on the first order.

3. **Volume-Based Pricing:** Encourage larger purchases with tiered pricing.

   - Create pricing tiers based on order value.
   - Offer higher discounts for larger orders.
   - Define special pricing for bulk accessory purchases.
   - Include free setup services for high-value orders.

## Final Thoughts

Customer-Specific Pricing changes how you build relationships with customers at **Strum & Co.** By offering personalized pricing, you can strengthen customer loyalty, support individual B2B agreements, and optimize your revenue. Whether you want to reward loyal customers, negotiate custom pricing for business partners, or create exclusive offers for individual buyers, [Customer-Specific Pricing](https://docs.shopware.com/en/shopware-6-en/extensions/customer-specific-pricing) gives you the flexibility to tailor your pricing strategy to your business and your customers.