---
title: Shopware Features | Shopware Community Hub
description: >-
  A prioritized map of Shopware capabilities for merchants and developers, with
  links to detailed documentation.
canonical_url: 'https://hub.shopware.com/learn/unit/shopware-features'
---

# Shopware Features

<LearningObjectives>

- Identify **must-know Shopware features** for day-to-day shop operations.
- Know where to find the **full feature reference** in documentation.

</LearningObjectives>

# Shopware feature map

Shopware ships many capabilities out of the box. Start with the **eight features below**—they cover most new projects. Use the collapsible list for the full catalog.

<Callout title="Context" type="info">

Business context and platform choice are covered in [What is Ecommerce?](https://hub.shopware.com/learn/unit/what-is-ecommerce) and [Why choose Shopware?](https://hub.shopware.com/learn/unit/choosing-shopware).

</Callout>

## Top 8 features to know first

| Feature | Why it matters | Doc |
|---------|----------------|-----|
| **[Flow Builder](https://docs.shopware.com/en/shopware-6-en/features/share-flows)** | Automate business processes without code | Order emails, internal tasks |
| **[Rule Builder](https://docs.shopware.com/en/shopware-6-en/features/rule-builder-preview)** | Targeted promotions and visibility rules | Segment-based discounts |
| **[Shopping Experiences (CMS)](https://docs.shopware.com/en/shopware-6-en/content)** | Landing pages and content layouts | Campaign pages |
| **[Advanced Search](https://docs.shopware.com/en/shopware-6-en/features/advanced-search)** | Better product discovery | Filters, relevance |
| **[B2B Components](https://docs.shopware.com/en/shopware-6-en/commercial-features/b2b-components)** | Wholesale workflows | Quotes, approvals |
| **[Customer-Specific Pricing](https://docs.shopware.com/en/shopware-6-en/features/customer-specific-pricing)** | Per-customer or per-group prices | B2B catalogs |
| **[Multi-Inventory / Warehouses](https://docs.shopware.com/en/shopware-6-en/features/multi-inventory)** | Stock across locations | Omnichannel fulfillment |
| **[Subscriptions](https://docs.shopware.com/en/shopware-6-en/settings/shop/subscriptions)** | Recurring revenue products | Box subscriptions |

## Quick decision exercise

<ArticleQuestionnaire>
  <ArticleQuestionnaireQuestion>A B2B shop needs different prices per customer group without custom PHP. Which feature helps most?</ArticleQuestionnaireQuestion>
  <ArticleQuestionnaireAnswer>3D Viewer</ArticleQuestionnaireAnswer>
  <ArticleQuestionnaireAnswer correct>Customer-Specific Pricing</ArticleQuestionnaireAnswer>
  <ArticleQuestionnaireAnswer>Social Commerce</ArticleQuestionnaireAnswer>
</ArticleQuestionnaire>

<ArticleQuestionnaire>
  <ArticleQuestionnaireQuestion>You want to send an email when an order status changes, without writing a plugin. What do you use?</ArticleQuestionnaireQuestion>
  <ArticleQuestionnaireAnswer>Rule Builder only</ArticleQuestionnaireAnswer>
  <ArticleQuestionnaireAnswer correct>Flow Builder</ArticleQuestionnaireAnswer>
  <ArticleQuestionnaireAnswer>Publisher only</ArticleQuestionnaireAnswer>
</ArticleQuestionnaire>

## Implementation reminders

- Some features require specific **commercial plans**.
- Visual features (3D, immersive content) can affect **page weight**—test performance.
- Plan **training** before rolling advanced features to merchants.

<CollapsibleSection title="Full feature catalog (reference)">

1. [Custom Products](https://docs.shopware.com/en/shopware-6-en/features/custom-products) — configurable product options
2. [Social Commerce](https://docs.shopware.com/en/shopware-6-en/features/social-commerce) — social sharing integrations
3. [Shopware AI-Copilot](https://docs.shopware.com/en/shopware-6-en/features/shopware-rise/shopware-ai) — AI-assisted workflows
4. [3D Viewer](https://docs.shopware.com/en/shopware-6-en/features/3d-viewer-for-shoppingexperiences) — 3D product presentation
5. [Immersive Elements](https://docs.shopware.com/en/shopware-6-en/features/shopware-rise/immersive-elements) — rich media experiences
6. [CMS Extensions](https://docs.shopware.com/en/shopware-6-en/features/cms-extensions) — extra CMS blocks
7. [Dynamic Access](https://docs.shopware.com/en/shopware-6-en/features/dynamic-access) — content gating by customer group
8. [Publisher](https://docs.shopware.com/en/shopware-6-en/features/publisher) — staged content updates
9. [Advanced Search 2.0](https://docs.shopware.com/en/shopware-6-en/settings/advanced-search-2-0) — enhanced search (commercial)
10. [Returns Management](https://docs.shopware.com/en/shopware-6-en/orders/returns-management) — return workflows
11. [Digital Sales Rooms](https://docs.shopware.com/en/shopware-6-en/features/digital-sales-rooms) — guided B2B selling

Full index: [official features documentation](https://docs.shopware.com/en/shopware-6-en/features).

</CollapsibleSection>

## Summary

- Learn the top eight features first; dive deeper via documentation as your project requires.
- Match features to business model (B2B vs B2C) before enabling everything.

**Next:** Hands-on topics in later courses—catalog, orders, and development setup.