---
title: Offering Individual Pricing | Shopware Community Hub
description: >-
Configure Individual Pricing rules that apply negotiated prices to companies,
Organisation Units, or customers with matching tags in the storefront.
canonical_url: 'https://hub.shopware.com/learn/unit/offering-individual-pricing'
---
- Understand how Individual Pricing brings negotiated B2B prices into the storefront.
- Distinguish common pricing agreements such as percentage discounts, fixed prices, and volume pricing.
- Configure and verify an Individual Pricing rule for the right customer context and products.
- Distinguish Individual Pricing from Quote Management and Budget Management.
# Offering Individual Pricing
B2B prices are rarely one-size-fits-all. A key account may negotiate a discount on a whole product category, a project partner may receive a fixed project price, and a volume buyer may expect the unit price to drop as quantity rises. If your team applies these conditions manually order by order, mistakes are easy to make.
**Individual Pricing** brings these negotiated conditions into the storefront. You define a pricing rule once, assign it to the right company, Organisation Unit, or tag, and Shopware applies the matching price automatically when the customer buys.
This learning unit closes the learning path by showing how Individual Pricing differs from quotes and budgets, how you choose the right discount type, and how you verify the result in the storefront.
Individual Pricing is available from Shopware 6.7.8.0. It requires Organisation Units to be active in Employee Management. If Individual Pricing is missing, first check the Shopware version and whether Organisation Units are active for the B2B customer.
## Continue in Your Learning Environment
Use the learning environment from earlier in this learning path to follow the pricing workflow. If you have not opened it yet, open it here before you continue.
For this learning unit, use a B2B-enabled customer account with Employee Management and Organisation Units active. You also need at least one product that you can use to verify the price in the storefront.
## What Individual Pricing Changes
Individual Pricing closes the gap between a sales agreement and the shop price.
> An Individual Pricing rule defines who receives a negotiated price, which products it applies to, and how the price changes.
Once the rule matches, the customer sees the adjusted price in the storefront. Your team does not need to edit orders by hand, and the buyer does not need to wait for manual price correction.
Key terms:
- **Target group**: The mandatory assignment mode for the rule. Choose either **Companies and organisation units** or **Tags**.
- **Target assignment**: The concrete company, Organisation Unit, or tag that receives the price.
- **Target products**: The products for which the pricing rule applies.
- **Discount type**: The pricing logic used by the rule, such as percentage off or volume pricing.
- **Priority**: The order in which rules are evaluated when more than one rule could match.
Individual Pricing is not quote negotiation. A quote is a one-off offer that the customer can accept or decline before an order exists. Individual Pricing is a reusable pricing rule for future orders. It is also different from budgets: budgets control **how much** an Organisation Unit may spend, while Individual Pricing controls **what price** the customer pays for matching products.
Use **Individual Pricing** when a negotiated price should apply automatically to future orders.
Use **Quote Management** when the customer needs a one-off offer for a specific cart before placing an order.
Use **Budget Management** when the customer needs to control how much one or more Organisation Units may spend within a period.
Use this rule model throughout the workflow: first decide **who** receives the price, then **which products** are affected, and finally **how the price changes**.
## Configure Individual Pricing in the Administration
Individual Pricing is managed in its own administration area. In this walkthrough, the screenshots use one example setup: A 15 percent discount for a selected product.
### Administration: Open Individual Pricing
Open **Catalogues > Individual pricing**. This overview lists the pricing rules that already exist and gives you the entry point for creating a new rule.
### Administration: Define the General Settings
Create a new Individual Pricing rule and start on the **General** tab. Give the rule a clear name, keep it active, and set a priority if the customer may receive more than one matching price rule. You can also define a validity range, add a description, and decide whether list prices should be displayed.
The general settings also include the target configuration. This is where you decide how the rule is assigned and who receives the individual price.
### Administration: Select the Target Group
The **Target group** is mandatory. It defines how the Individual Pricing rule is assigned.
You can choose between two target groups:
- **Companies and organisation units**: Use this when the price should apply to a specific B2B company account, the whole company, or selected Organisation Units.
- **Tags**: Use this when the price should apply to all customers that have a matching tag.
For a company-specific price, choose **Companies and organisation units**, select the relevant company account, and decide whether the rule should apply to the **Whole Company** or to selected Organisation Units.
- Use **Whole Company** when every buyer in the company account should receive the price.
- Use a specific Organisation Unit when only one branch, department, or team should receive it.
- Use **Tags** when the same pricing program should apply across several customers.
### Administration: Select Products and Discount Type
Switch to the **Conditions** tab. This is where the commercial agreement becomes concrete: Select the products affected by the rule and choose the discount type.
Target products can be broad or narrow. A rule can apply to all products, or only to products that match specific conditions.
Individual Pricing supports four discount types:
- **Percentage off**: Reduces the price by a percentage, for example 15 percent off a selected product.
- **Fixed amount off**: Reduces the price by a fixed amount, for example EUR 5 off each matching product.
- **Final price to fixed value**: Sets the product to a specific agreed final price, for example EUR 19.90 per unit.
- **Volume pricing**: Changes the price by quantity, so higher quantities can receive better unit prices.
For the walkthrough, select the product that should receive the individual price. In this example, that product is `TestProduct`, and the configured discount is **Percentage off** with 15 percent.
Choose the type that matches the agreement. If the customer negotiated "15 percent off", use a percentage rule. If they negotiated "EUR 19.90 per unit", use a fixed final price. If the price should improve at 50, 100, or 500 units, use volume pricing.
After you have configured the target assignment, target products, and discount type, save the rule by selecting **Create individual pricing**.
## Storefront: Verify the Individual Price
You only know whether Individual Pricing works when you check the storefront as a matching customer.
Log in as a B2B customer or employee who belongs to the assigned company account. If the rule targets a specific Organisation Unit, make sure the employee works in that Organisation Unit context before you verify the price. Then open the product that matches the rule. In this example, `TestProduct` has a regular price of EUR 100 and receives the 15 percent discount, so the individual price is EUR 85.
The adjusted price is visible in the product listing:
The product detail page also shows that the individual price applies:
Finally, verify the cart and checkout total. Three units of `TestProduct` would normally cost EUR 300. With the 15 percent individual price, the checkout shows EUR 255.
If the expected price does not appear, check the rule before assuming the storefront is broken. Confirm that the rule is active, the validity range includes today, the correct target group is selected, the current customer, Organisation Unit, or tag matches the assignment, and the product condition matches the product.
## Example: Match the Rule to the Agreement
The setup steps stay the same, but the right configuration depends on the commercial agreement.
- **Company-wide category discount**: A large retail customer negotiated 10 percent off safety equipment. Use a percentage rule, target the relevant category, and assign it to the whole company.
- **Project price for one location**: The Berlin Organisation Unit agreed to pay EUR 19.90 per unit for a replacement part used in a project. Use a final-price rule and assign it only to the Berlin Organisation Unit.
- **Volume program across customers**: Several customers are part of a volume program. Use volume pricing and assign it to a tag, then tag every customer that belongs to the program.
From then on, each matching buyer sees the agreed price automatically. The shop applies the agreement before checkout, not after someone corrects the order.
## Quick Check
A customer negotiated a specific final unit price for one product, independent of the normal list price. Which discount type fits best?
Percentage off
Fixed amount off
Final price to fixed value
## Common Pitfalls
### Pitfall 1: Forgetting the Organisation Units Prerequisite
Individual Pricing requires active Organisation Units. If the module is missing, check the Shopware version and activate Organisation Units before you configure prices.
### Pitfall 2: Choosing the Wrong Discount Type
A volume agreement modeled as a flat percentage will not behave as the customer expects. Match the discount type to the agreement: percentage off, fixed amount off, final price, or volume pricing.
### Pitfall 3: Targeting Too Broadly With Tags
A tag applies a price to every tagged customer. If you tag customers carelessly, the wrong customers receive a discount. Tag deliberately and review who carries each pricing tag.
### Pitfall 4: Ignoring Priority and Validity
If more than one Individual Pricing rule can match, priority decides which rule is evaluated first. Also check the validity range when an expected price does not appear in the storefront.
### Pitfall 5: Using Individual Pricing for One-Off Negotiation
Individual Pricing is best for reusable pricing agreements. If the customer needs a back-and-forth offer for a specific cart, use Quote Management instead.
## Summary
In this learning unit, you learned:
- Why Individual Pricing applies negotiated B2B prices automatically in the storefront.
- How percentage off, fixed amount off, final-price, and volume-pricing rules match different commercial agreements.
- How the target group and target assignment control whether a rule applies to a company, an Organisation Unit, or tagged customers.
- How to configure Individual Pricing under **Catalogues > Individual pricing** and verify the result in the storefront.
- How Individual Pricing differs from quotes and budgets.
With Individual Pricing, negotiated prices become part of the normal buying flow instead of requiring a manual correction after the order is placed.
This completes the learning path. You can now activate B2B Components, structure company accounts with employees, roles, and Organisation Units, configure Order Approval, Quote Management, Quick Order, and Shopping Lists, and control spending and pricing with Budget Management and Individual Pricing.