---
title: Why choose Shopware? | Shopware Community Hub
description: >-
  Key reasons developers and businesses choose Shopware, plus a concise overview
  of its technology stack.
canonical_url: 'https://hub.shopware.com/learn/unit/choosing-shopware'
---

# Why choose Shopware?

<LearningObjectives>

- Identify **why Shopware is a strong ecommerce platform** for different business sizes.
- Recognize the **core technologies** behind Shopware 6.

</LearningObjectives>

# Why choose Shopware?

Shopware targets teams that need **flexibility** (B2B, B2C, D2C), **integrations**, and room to grow. This unit focuses on decision factors—not a full feature catalog (see [Shopware Features](https://hub.shopware.com/learn/unit/shopware-features)).

## Standout strengths

| Strength | What it means for you |
|----------|----------------------|
| **Modularity** | Enable features as needed; avoid unnecessary complexity early |
| **Integrations** | APIs and extension ecosystem for ERP, payments, marketing |
| **Customization** | Plugins, apps, themes, and headless options |
| **Admin UX** | Merchants manage catalog, orders, and content without constant dev work |
| **SEO & CMS** | Shopping Experiences (CMS) and built-in SEO tooling |
| **Community** | Open source core, partners, and shared extensions |

<Callout title="Real shops" type="info">

See [customer showcases](https://www.shopware.com/en/customers/showcases/) for production examples.

</Callout>

## Technology stack (developer view)

| Layer | Technology |
|-------|------------|
| Language | PHP |
| Framework | Symfony |
| Database | MySQL |
| Storefront templates | Twig |
| APIs | REST (Store API, Admin API) |
| Extensions | Plugins, apps, themes |

**Architecture highlights:**

- **Headless-ready:** decouple storefront from administration when needed
- **Modular core:** add or replace capabilities via extensions
- **Caching & CDN:** performance tooling built in

<CollapsibleSection title="Friends of Shopware (optional)">

Community partners publish free extensions in the Store, for example [FroshTools](https://store.shopware.com/en/frosh12599847132f/tools.html). [Learn more](https://store.shopware.com/en/extension-partners/friends-of-shopware).

</CollapsibleSection>

<ArticleQuestionnaire>
  <ArticleQuestionnaireQuestion>Which framework does Shopware 6 build on?</ArticleQuestionnaireQuestion>
  <ArticleQuestionnaireAnswer>Laravel</ArticleQuestionnaireAnswer>
  <ArticleQuestionnaireAnswer correct>Symfony</ArticleQuestionnaireAnswer>
  <ArticleQuestionnaireAnswer>React</ArticleQuestionnaireAnswer>
</ArticleQuestionnaire>

## Summary

- Shopware balances merchant usability with developer extensibility.
- PHP, Symfony, Twig, and APIs form the core stack.

**Next:** [Shopware as an open-source platform](https://hub.shopware.com/learn/unit/shopware-opensource-proprietary) — licensing, community, and customization freedom.