---
title: Emerging Technical Standards | Shopware Community Hub
description: >-
  Explore upcoming technical standards and recommendations critical for
  future-proofing your AEO strategies.
canonical_url: 'https://hub.shopware.com/learn/unit/aeo-emerging-standards'
---

# Emerging Technical Standards

# New Technical Requirements and Formats

Staying ahead in AEO means focusing on emerging technical standards that specifically cater to AI and answer engines. Beyond traditional schema and feeds, consider the following new requirements and formats gaining relevance:

## LLM Crawler Accessibility

As AI models like ChatGPT begin to crawl the web to fetch information, OpenAI has introduced its own crawler user-agent ("OAI-SearchBot"). Please make sure your robots.txt does not block such agents if you want your content indexed for answer engines. You can explicitly allow OpenAI's crawler with this addition in your robots.txt:

      User-agent: OAI-SearchBot  
      Disallow:

Additionally, a proposed new standard called **llms.txt** is on the horizon – similar to robots.txt but specifically for controlling large language model access. Keep an eye on this; implementing an llms.txt file could let you declare what data AI agents can use. While still evolving, being transparent about your content usage preferences will become part of technical SEO/AEO.

## Expanded Schema and Metadata

Schema.org is continuously evolving. For instance, new properties or types might be introduced to better support AI usage. An example is the FAQPage schema for Q&A content on your site or shop. If your product pages include an FAQ section (common questions about the product), mark it up with the FAQ schema.

## Real-time Inventory APIs

Some shopping assistants may start expecting real-time stock information. We see hints of this in features like Google's "always up-to-date" Shopping Graph. While a daily feed might suffice today, tomorrow’s answer engine might query an API to see if an item is actually in stock right now (especially for high-demand items). Shopware can expose inventory via API. Being ready to provide real-time updates could give you an edge.

## Product Data Standardization

Organizations and consortia are working on more unified data standards for commerce. For example, OpenAI, Microsoft, etc., might converge on a standard schema or feed format for AI commerce. Watch for announcements of any standard commerce schema or open feed format. Adopting such a format early will help ensure compatibility.

## Integration of Rich Media

AI assistants are becoming multimodal (handling text, images, etc.). Please make sure you meet any technical needs for rich media. For instance, consider whether Google’s AI can show a 360° view or a video demo of a product via schema (Google has a schema for product videos).

## Performance and Indexability

Technical SEO fundamentals still apply. Fast page loads, mobile-friendly design, and indexable content are important. If an AI agent is browsing your site in real-time (some assistants might fetch the page content live to answer, if not using a pre-fed database), a slow or blocked page could mean your content won’t be used. Ensure no crucial content is hidden behind logins or scripts that bots can’t see.