---
title: AI Shopping Landscape 2025 | Shopware Community Hub
description: >-
  You’ll get insights into the latest AI-driven shopping technologies from
  OpenAI, Microsoft, PayPal, and Google.
canonical_url: 'https://hub.shopware.com/learn/unit/aeo-ai-shopping-2025'
---

# AI Shopping Landscape 2025

# The 2025 Landscape of AI-Powered Shopping

As of 2025, the AEO landscape is defined by several cutting-edge platforms integrating AI with shopping. AI shopping assistants are being rolled out by major tech companies, each with their own ecosystem. Here’s an overview of the **key players and what they offer**.

## OpenAI / ChatGPT

ChatGPT can let users browse, compare, and even purchase products without leaving the chat interface. For example, a user could ask ChatGPT, "Find me a good smartphone tripod under $50", and ChatGPT would show product options (with images, price, reviews) and even a "Buy Now" button. **It signals how conversational AI might become a full shopping platform**. ChatGPT also continues to provide product recommendations with links to third-party sites, but the “in-chat shopping” pilot is a big step toward a seamless buying experience

## Microsoft Copilot

Microsoft has introduced a shopping experience in its AI Copilot, which is being positioned as "a personal shopper at your service." Retailers can integrate their product catalog directly into Microsoft’s AI ecosystem through the Copilot Merchant Program. **Customers using Copilot can get guided product discovery, price drop alerts, and even complete purchases within the Copilot app without going to the merchant’s site.** For instance, Copilot can handle a query like "I need running shoes for rainy weather" by showing product suggestions from integrated merchants and letting the user check out in-app.

## PayPal

Payment providers are also entering the space. PayPal, for example, is enabling what it calls "agentic commerce", which means AI agents can complete transactions on behalf of users. PayPal partnered with the answer engine Perplexity AI to allow in-chat purchases using PayPal or Venmo. A user could ask Perplexity, "Find me a good deal on noise-cancelling headphones," get a tailored suggestion, and directly pay within the chat. **The entire purchase - from product selection to payment and even arranging shipping - can happen without leaving the chat interface.** PayPal's platform handles payment and passes order details along, so minimal user input is needed (no re-entering address or card info).

## Google

Google is blending its new Gemini AI model with the vast Google Shopping Graph (which contains over 50 billion product listings) to create an AI-powered shopping search experience. **Google’s upcoming “AI Mode” for shopping will let users have a back-and-forth conversation refining their product search.** For example, one could chat with Google: "I’m looking for a semi-formal yellow dress for a summer wedding in a warm climate." The AI will use its understanding, plus the Shopping Graph, to suggest options, clarify preferences, and show recommendations. Google announced features like an AI chat interface in search that offers personalized product suggestions, and even an agentic checkout feature: the AI can monitor prices and buy a product on your behalf via Google Pay when the price drops to your target. Virtual try-ons (using your photo to see how clothes might look) are also integrated.

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Overall, the 2025 landscape shows a trend: AI assistants are becoming central to product discovery and purchase. Each platform has its own channel (OpenAI with chat, Microsoft Copilot, Google AI Search, and fintechs like PayPal for payments). They all share a need for high-quality, structured product info from merchants. For you, the strategy is to "feed" these answer engines via data integrations and structured content and ensure compatibility with their transaction methods so that your products are visible and purchasable wherever the customer chooses to shop via AI.